Fourth Floor Creative, the fast-growing social influence agency has hired its first Chief Operating Officer – Catherine Cheetham.
An operations and product specialist, she joins the Bristol agency from renewable energy company, Good Energy where she oversaw product. With more than 15 years of specialist experience, Catherine held senior management roles at the start-up MyLife Digital, international law firm, Herbert Smith and the utilities unicorn, OVO Energy – now valued at over £1bn. Catherine won the prestigious IT industry ITSMF Service Management Award for her work there.
At Fourth Floor – Catherine reports to chief executive Rich Keith and will focus on ensuring the business is operationally ready for its next phase of growth and looks forward to The agency now has over 30 specialists bringing together many of the Internet’s biggest content creators and online influencers with brands like Activision-Blizzard, Sega, Twitch, One-Plus, Square-Enix, Channel 4.
Catherine Cheetham, chief operating officer, Fourth Floor, said: “While the world of influencer marketing is brand new to me – my skills and experience are perfect to help Rich and this talented team grow and shape Fourth Floor. I’ll be focused on enabling organisational value both for us and our clients. Getting the right balance of structure and creativity is key – operations is about allowing our team of experts to work with creators and clients to deliver awesome campaigns, whilst being the most efficient we can.
“Fourth Floor felt like the perfect opportunity for me – the team’s ethics and what we’re trying to achieve seems really fresh in an emerging industry. This work deserves recognition, and I can help make that possible.”
Rich Keith, co-founder and chief executive, Fourth Floor, added: “Our mission to support online creators while focussing on execution to make working with influencers as simple and rewarding for our clients as possible has led to incredible growth. Catherine’s operational skills mean we can continue to scale while also maintaining our company culture, something that’s been vital in our journey.”
Catherine is the second major hire in two months, following the arrival of games industry veteran Mark Cantwell, who joined the business as Product Director – focusing on merchandise and retailer operations for a growing number of influencers. The agency now has offices in Bristol, Bordeaux and Toronto with more planned for later in the year.
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